The process

From lead to booked call — automatically.

Flowmation connects to your existing lead sources, crafts personalised WhatsApp messages, and handles the entire follow-up sequence without any manual effort from your team.

01

We connect to your lead source

Flowmation integrates with wherever your leads come from — Facebook Lead Ads, Google Forms, your CRM, a website form, or a spreadsheet. The moment a new lead is captured, it flows automatically into your Flowmation sequence. No manual exports, no copy-pasting.

Supported sources include Facebook Lead Ads, Google Sheets, HubSpot, Salesforce, Pipedrive, Typeform, Webflow, and any tool with a webhook or Zapier integration.

02

We build your personalised message sequence

Our team crafts a multi-touch WhatsApp sequence tailored to your industry, offer, and tone of voice. Each message is personalised with the lead's name, source, and any other data you capture — so it reads like a human wrote it, not a bot.

Sequences typically include an initial outreach message, 2–3 follow-ups spaced over days, and a final soft close — all written to match your brand voice.

03

AI qualifies and replies in real time

When a lead replies, AI reads the response, understands intent, and continues the conversation naturally. It can answer common questions, handle objections, and move qualified leads toward booking a call — 24 hours a day.

Unrecognised or complex replies are flagged for your team to handle manually. You stay in control of every conversation that matters.

04

Qualified leads book directly into your calendar

Once a lead is qualified, Flowmation sends them a booking link and confirms the appointment via WhatsApp. Your calendar fills up with pre-qualified prospects who already know what you offer — no cold calls, no chasing.

Booking integrations include Calendly, Cal.com, Google Calendar, and any scheduling tool with a shareable link.

05

You get full visibility and reporting

Every message sent, reply received, and booking made is tracked in your Flowmation dashboard. See open rates, reply rates, conversion rates, and which sequences are performing best — so we can continuously optimise your results.

Weekly performance summaries are sent directly to your inbox. Monthly strategy calls are included on Growth and Scale plans.

Built on tools you can trust

Flowmation is assembled from best-in-class infrastructure — not a black-box platform.

n8nWorkflow automation
TwilioWhatsApp delivery
WhatsApp Business APIOfficial messaging channel
Google SheetsLead data & reporting
Anthropic ClaudeAI reply handling

Quick answers

How long does setup take?

Most clients are live within 5–7 business days. We handle the entire setup — you just need to provide access to your lead source and approve the message sequence.

Do I need a WhatsApp Business account?

We set up a dedicated WhatsApp Business API number for you as part of onboarding. You don't need an existing account.

What happens if a lead asks something the AI can't handle?

Complex or sensitive replies are flagged and routed to your team via a notification. You always have the option to take over any conversation.

Is this compliant with WhatsApp's policies?

Yes. We use the official WhatsApp Business API via Twilio, which is fully compliant. All outbound messages follow WhatsApp's approved messaging templates.

Ready to see it in action?

Book a free 30-minute strategy call and we'll walk you through a live demo tailored to your industry.